Renown asset valuation consultancy firm Brand Finance has just given Ferrari a recent accolade for being the world’s most powerful brand over electronics giant, Apple. And that of course can be taken both literally and figuratively.
Though according to BF, Ferrari has achieved “their highest brand rating in the global 500,” despite the fact that Ferrari is very much a niche car manufacturer.
“I often think that the Italian genius for car design is based in the language of craft,” Stephen Bayley said in the press release, a world renown design critic. “Theirs is a workshop vocabulary with words for a car’s features and contours many of which simply don’t exist in English. If you have a word for it you can draw it. That word is beauty.”
And I think that majority of us petrolheads will agree that Ferrari is very much a brand to aspire to, especially when many of the brand’s cars throughout history have played a strong role of encouraging auto enthusiasts in the making.
Brand Finance awarded Ferrari this accolade by basing their ratings on “financial metrics such as net margins, average revenue per customer, marketing and advertising spend as well as qualitative measures such as brand affection and loyalty.”
During the first three quarters of 2012, Ferrari recorded a 7.6% increase in net profits.
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