Monday, August 13, 2012

VOLKSWAGEN SPONSORS SHARK WEEK ON THE DISCOVERY CHANNEL



In celebration of Discovery Channel's 25th Anniversary of Shark Week that kicks off this Sunday, August 12, and runs through August 16, Volkswagen engineers helped in the construction of one-of-a-kind mobile shark observation cage modeled in the shape of the iconic Beetle.

Now, only a few days before the show airs on television, VW and Discovery Channel released a new video that contains scenes from the presentation of the submersible and drivable Beetle cage at the Beverly Hills Hilton Hotel as well as from the show itself.
To build the underwater Beetle-shaped cruiser, the German automaker teamed up with marine biologist and shark expert Luke Tipple.
It took around three weeks to manufacture the mobile cage that is made of tubular aluminum and comes complete with lights and wheels.
Volkswagen, which is also an official sponsor of the show, said it will chronicle the design, construction, and submersion of the Beetle Shark Observation Cage in a three-part short-form series during Shark Week.





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